The easiest way to make a connection with your listeners is to simply be you. You experience the same things your audience does, and talking about those everyday things will make you instantly more relatable. Traffic congestion, rude people, making ends meet: How can you incorporate your life experiences into your show? Sharing your experiences doesn't mean you have to get personal-personal. You don't need to forego privacy or sell out your friends and family in order to make a connection. Sometimes, a little peek behind the curtain is all it takes.
For instance, let's say a celebrity is in trouble for public drunkenness. How can you tie it to something you've been through? Have you ever done something embarrassing while intoxicated? How can you spin the big story into something that brings it down to the listeners' level.
Anything is fair game, whether it's the division of chores in your house, that time you awkwardly tried to flirt with the barista, or workplace conflicts.