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2 North Riverside Plaza, #1400
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Blog Posts

What's the ideal length?

James VanOsdol

What's the optimal length for your content? This Adweek piece says 22 minutes is the sweet spot for podcasters. Then again, this site says to keep it under 15. The advice we give our team is to produce content that’s exactly as long as it’s interesting. If you’re bored, it’s a safe bet your listeners are, too. If you’re enthusiastic and engaged, keep on keepin’ on.