Traffic updates based on listener location are radio industry-first
CHICAGO, IL - September 24, 2015 – Rivet Radio, the smart audio platform, today announces its partnership with independent broadcast solutions provider, Radiate Media, to deliver listeners on-demand audio traffic reports based on the driver’s location. Traffic reports will be integrated into the listener’s playlist interspersed with Rivet’s award-winning programming and podcasts.
“Drivers can now enjoy Rivet Radio’s bite-sized audio news and feature stories, while staying updated on the latest traffic conditions, without ever having to take their eyes off the road,” said John MacLeod, Rivet Radio CEO. “We’re thrilled to work with Radiate Media to empower today’s drivers and play a part in creating a safer, more informed and pleasant journey.”
The TruTraffic geo-targeted audio reports provide listeners with comprehensive and up to the minute traffic data including real-time speeds, travel time, road incidents and available public transport. As part of its initial Beta launch, the feature is currently available in select U.S. cities including Chicago, Seattle, Dallas/Ft. Worth, Atlanta and Philadelphia, with new cities being rolled out each quarter.
Together, Rivet Radio and Radiate Media are collaborating to define a new product standard and format for the universal delivery of content across diverse channels. Rivet Radio is available as an app for iOS and Android devices, and also available within select vehicles through partnerships with leading automotive companies including Bosch Automotive Technologies, Jaguar Land Rover and OpenCar.
"We are excited to be working closely with Rivet to drive innovation around our new traffic audio platform," Said Chris Rothey, Radiate Media CEO. “Short-form audio content has a bright future ahead and Rivet gets the importance of personalized and contextual audio experiences and has built a product that truly delights users. News, traffic and weather have always been a powerful combo in the radio space, and now by partnering with Rivet we can provide on-demand traffic reports to people anywhere and anytime. In addition to our best-of-breed traffic content we have the ability to monetize our services through branded audio ads by leveraging our nationally recognized advertising salesforce. We look forward to extending our ad sales capabilities to Rivet’s publisher network.”
Radiate Media joins a growing list of Rivet’s current premiere partnerships with media powerhouses including The Associated Press, American Public Media, and Crain’s Business.
Rivet Radio, Inc.
Featured by Apple as “The Best in Bite-Sized News” and a “Start Up To Watch” by Chicago Innovation & Built in Chicago in 2015, Rivet delivers customized, multiplatform audio news and feature stories worldwide. Rivet has grown fromiPhone, Android, Amazon and car apps into a platform powering the global Audio of Things for millions of listeners. It’s radio reimagined.
About Radiate Media
With expertise in collecting and disseminating traffic information in audio and video formats, Radiate Media's products are used by over 1,400 Radio and 62 TV stations. With a large network of broadcast customers, Radiate Media has served over 6,000 local merchants and 1,000 of national advertisers with premium advertising placements. Radiate Media formed as an independent company in 2011, but has been innovating audio and video traffic solutions since 1998 when the company was known as Traffic.com. Radiate Media's traffic solutions and in-house traffic gathering staff analyze real-time data from over a hundred sources including GPS data, road sensors, traffic cameras, and official accident and incident reports to help viewers save time, fuel, and frustration every day.
Visit radiatemedia.com for additional information